The marketing of the president : political marketing as campaign strategy /

Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and tel...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Newman, Bruce I.
Format: Electronic eBook
Language:Inglés
Published: Thousand Oaks, California : Sage Publications, [1994]
Subjects:
Presidents > United States > Election.
Campaign management > United States.
Political campaigns > United States.
Marketing > United States.
Campagnes électorales > Gestion > États-Unis.
Marketing > États-Unis.
POLITICAL SCIENCE > Political Process > Elections.
POLITICAL SCIENCE > Political Process > General.
Campaign management
Marketing
Political campaigns
Presidents > Election
United States
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