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Focus group kit. 4, Moderating focus groups.
This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overv...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks, California :
SAGE Publications,
[1998]
|
| Colección: | Focus Group Kit.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
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| 003 | OCoLC | ||
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| 100 | 1 | |a Krueger, Richard A. | |
| 245 | 1 | 0 | |a Focus group kit. |n 4, |p Moderating focus groups. |
| 264 | 1 | |a Thousand Oaks, California : |b SAGE Publications, |c [1998] | |
| 264 | 4 | |c Ã1998 | |
| 300 | |a 1 online resource (136 pages) : |b illustrations | ||
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| 490 | 1 | |a Focus Group Kit | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Contents; Acknowledgments; Introduction to the Focus Group Kit; Chapter 1 -- About This Book; Chapter 2 -- Guiding Principles of Moderating; Chapter 3 -- What You Need to Do: Before the Focus Group; Chapter 4 -- What You Need to Do: During the Focus Group; Chapter 5 -- Selecting the Moderator; Chapter 6 -- Personal Qualities of Moderators; Chapter 7 -- Roles of Moderators; Chapter 8 -- Problems Encountered by Moderators; Chapter 9 -- People Problems; Chapter 10 -- Assistant Moderator Responsibilities; Chapter 11 -- Taking Notes and Recording the Discussion; Chapter 12 -- The Rapid Focus Group. | |
| 505 | 8 | |a Chapter 13 -- Rate Yourself: Check Sheets for ModeratingChapter 14 -- Improving Your Moderating Skills; Chapter 15 -- Teaching Others to Moderate; References; Index to This Volume; Index to the Focus Group Kit; About the Author. | |
| 520 | |a This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Focus groups. | |
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| 776 | 0 | 8 | |i Print version: |a Krueger, Richard A. |t Focus group kit. 4, Moderating focus groups. |d Thousand Oaks, California : SAGE Publications, [1998] |z 9780761908210 |w (DLC) 11080735 |
| 830 | 0 | |a Focus Group Kit. | |
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