Loyalty cards in the apparel industry in Germany and Spain.

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Internationally operating apparel retailers are expanding throughout Europe (Noordhoff et al, 2004; Seock and Lin, 2011). To be able to cope with the fierce competition in the apparel retail industry, many retailers have implemented loyalty cards in order to keep current customers. Several retailers...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Janotta, Sarah-Mailin
Format: Electronic eBook
Language:Inglés
Published: Hamburg : Diplomica Verlag, 2014.
Subjects:
Customer loyalty.
Clothing trade.
Consommateurs > Fidélité.
BUSINESS & ECONOMICS > Economics > General.
BUSINESS & ECONOMICS > Reference.
Clothing trade
Customer loyalty
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