B4B : how technology and big data are reinventing the customer-supplier relationship /

Industry after industry is becoming technology-driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple "make, sell, ship" approach for early manufacturing co...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Wood, J. B.
Other Authors: Hewlin, Todd, Lah, Thomas E.
Format: Electronic eBook
Language:Inglés
Published: Ashland, Ohio : Point B Inc., [2013]
Subjects:
Big data.
Customer relations.
Données volumineuses.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Big data
Customer relations
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