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At the intersection of education, marketing, and transformation /

There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Attention spans have been shortened due to accelerated delivery of entertainment. A new global cyber culture has emerged. Social networking sit...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Brock, Sabra E.
Format: Electronic eBook
Language:Inglés
Published: New York : Brighton, MA : Touro College Press ; Academic Studies Press, 2013.
Subjects:
Online Access:Texto completo