Developing Strategic Marketing Plans That Really Work : a Toolkit for Public Libraries.

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Many government and other reports stress the need to get public libraries back into the lives of potential users, and this requires significant marketing effort on the part of the libraries. This book de-mystifies the marketing planning process and sets it in the context of modern public library ser...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Kendrick, Terry
Format: Electronic eBook
Language:Inglés
Published: Facet Publishing, 2013.
Subjects:
Public libraries > Marketing.
Public libraries > Public relations.
Bibliothèques publiques > Marketing.
Bibliothèques publiques > Relations publiques.
Sales & marketing.
BUSINESS & ECONOMICS > Marketing > General.
Public libraries > Marketing
Public libraries > Public relations
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