Belief systems, religion, and behavioral economics : marketing in multicultural environments /

Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Ma...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Minton, Elizabeth A. (Autor), Kahle, Lynn R. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edición:First edition.
Colección:2013 digital library.
Economics collection.
Temas:
Economics > Religious aspects.
Economics > Psychological aspects.
Multiculturalism in advertising.
Consumer behavior > Religious aspects.
Économie politique > Aspect religieux.
Économie politique > Aspect psychologique.
Multiculturalisme dans la publicité.
Consommateurs > Comportement > Aspect religieux.
BUSINESS & ECONOMICS > Business Ethics.
Economics > Psychological aspects
Economics > Religious aspects
Multiculturalism in advertising
religion
religiosity
religious affiliation
belief systems
Christian
Jew
Muslim
Hindu
Buddhist
Confucianist
Taoist
behavioral economics
consumer behavior
decision making
morality
donation behavior
sustainability
holidays
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Preface
  • 1. Behavioral economics and belief systems
  • 2. Demystifying belief systems
  • 3. Belief systems of the western world & interpretations for behavioral economics
  • 4. Belief systems of the eastern world & interpretations for behavioral economics
  • 5. The disconnect between belief systems and behavioral economics
  • 6. Comparing belief systems: influences on behavioral economics
  • 7. Comparing belief systems: influences on consumers
  • 8. Managerial implications for businesses
  • 9. Cases
  • 10. Conclusion
  • Appendix
  • Notes
  • References
  • Index.

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