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Open innovation in the food and beverage industry /

Food and beverage companies are increasingly choosing to enhance internal idea development by pursuing an 'open innovation' approach, allowing the additional exploitation of external ideas and paths to market. Drawing on a range of important case studies, Open innovation in the food and be...

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Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Garcia Martinez, Marian (Éditeur intellectuel)
Format: Électronique eBook
Langue:Inglés
Publié: Oxford : Woodhead Publishing, 2013.
Collection:Woodhead Publishing in food science, technology, and nutrition ; no. 243.
Sujets:
Accès en ligne:Texto completo