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Open innovation in the food and beverage industry /

Food and beverage companies are increasingly choosing to enhance internal idea development by pursuing an 'open innovation' approach, allowing the additional exploitation of external ideas and paths to market. Drawing on a range of important case studies, Open innovation in the food and be...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Garcia Martinez, Marian (Editor)
Format: Electronic eBook
Language:Inglés
Published: Oxford : Woodhead Publishing, 2013.
Series:Woodhead Publishing in food science, technology, and nutrition ; no. 243.
Subjects:
Online Access:Texto completo