Big Data : Understanding How Data Powers Big Business.

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Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improv...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Schmarzo, Bill
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken : Wiley, 2013.
©2013
Sujets:
Big data > Social aspects.
Data mining > Social aspects.
Electronic information resources > Social aspects.
Données volumineuses > Aspect social.
Exploration de données (Informatique) > Aspect social.
Sources d'information électroniques > Aspect social.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
Big data > Social aspects
Data mining > Social aspects
Unternehmen
Datenanalyse
Data Mining
Données massives.
Planification stratégique.
Exploration de données.
Data Warehouse
Management-Informationssystem
Business and Management.
Accès en ligne:Texto completo
Texto completo
Description
Résumé:Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete.
Description matérielle:1 online resource (242 pages)
ISBN:9781118740033
1118740033
9781118740002
1118740009
9781119701859
1119701856

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