Status update : celebrity, publicity, and branding in the social media age /

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Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightfulbook, "Web 2.0" only encouraged a preoccupation with status and attention. Her original research--which includes co...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Marwick, Alice Emily (Author)
Format: Electronic eBook
Language:Inglés
Published: New Haven : Yale University Press, [2013]
Subjects:
Web 2.0.
Social media.
Social status.
Celebrities.
Publicity.
Branding (Marketing)
Social Media
Famous Persons
Advertising.
Médias sociaux.
Statut social.
Célébrités.
Publicité.
Stratégie de marque.
social media.
social status.
advertising.
branding.
SOCIAL SCIENCE > Discrimination & Race Relations.
SOCIAL SCIENCE > Minority Studies.
SOCIAL SCIENCE > Media Studies.
Celebrities
Publicity
Social media
Social status
Web 2.0
Berühmte Persönlichkeit
Facebook
Gesellschaft
Marketing
Soziale Software
Twitter > Softwareplattform
World Wide Web 2.0
Öffentlichkeit
Webb 2.0.
Sociala medier > sociala aspekter.
Berömda personer.
Marknadsföring.
Online Access:Texto completo
Table of Contents:
  • A Cultural History of Web 2.0
  • Leaders and Followers : Status in the Tech Scene
  • Fabulous Lives of Micro-Celebrities
  • Self-Branding : The (Safe for Work) Self
  • Lifestreaming : We Live in Public
  • Designed in California : Entrepreneurship and the Myths of Web 2.0
  • Conclusion.

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