Web analytics strategies for information professionals : a LITA guide /

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The authors address the distinctive needs of libraries' educational mission with advice on how to use web analytics in a library setting.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Farney, Tabatha (Autor), McHale, Nina (Autor)
Autor Corporativo: Library and Information Technology Association (U.S.)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : ALA TechSource, an imprint of the American Library Association, 2013.
Colección:LITA guides.
Temas:
Library Web sites > Management.
Library Web sites > Statistical methods.
Web usage mining.
Library statistics.
Statistics as Topic > methods
Computer Communication Networks > statistics & numerical data
Information Systems > statistics & numerical data
Data Interpretation, Statistical
Sites Web de bibliothèques > Gestion.
Sites Web de bibliothèques > Méthodes statistiques.
Analyse du comportement des internautes.
Bibliothèques > Statistiques.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Library statistics
Web usage mining
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Understanding Web analytics for libraries
  • Talking the talk : Web analytics terms and definitions
  • Selecting and evaluating a Web analytics tool
  • Creating customized Web analytics reports for libraries
  • Action-oriented analytics : turning data into decisions
  • Communicating website usage within your library
  • Mobile analytics in libraries
  • The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman
  • Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh
  • Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown
  • Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal
  • Appendix A. Glossary of Web analytics terms and concepts
  • Appendix B. Web analytics tool profiles
  • Appendix C. Bibliography and suggested resources.

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