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Donor Cultivation and the Donor Lifecycle Map : a New Framework for Fundraising.
A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits A guide to better and more strategic fundraising, Donor Cultivation and the Donor Life Cycle Map presents the donor lifecycle map, whic...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Wiley,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Donor Cultivation and the Donor Lifecycle Map: A New Framework for Fundraising; Contents; Foreword; Preface; Acknowledgments; Introduction; And So This Book; 1 Defining Donor Cultivation; The Donor Lifecycle Map; Why Focus on All Three Goals of Cultivation?; The Lifecycle Map as a Framework for Thinking about Donor Cultivation; Summary; 2 Increasing Donor Diversity; Increasing Diversity Decreases Risk; Illustrating the Numbers; Summary; 3 Building a Foundation; Highlight the Mission and How to Achieve It; Take Advantage of a Strategic Plan; Build a Top-Notch Back Room; Summary.
- 4 Utilizing Personal Donor Cultivation ToolsPersonal Donor Cultivation Tools; Schedule Face-to-Face Meetings; Thank the Donor in a Personal and Timely Fashion; Use the Telephone; Involve on a Committee, Board, or Task Force; Conduct Site Visits; Invite to a Special Function, Such as a Sporting Event or Lecture; Organize Private Events and Special Opportunities (e.g., Parties, Leadership or Solicitation Training, Giving Circles); Include in a Feasibility Study; Recognize Major Celebrations and Events in the Lives of Prospects and Donors; Ask for Gifts in a Strategic and Timely Fashion; Summary.
- 5 Applying Nonpersonal Donor Cultivation ToolsNonpersonal Donor Cultivation Tools; Send Up-to-Date Information (e.g., Magazines, Newsletters); Create a Brochure; Produce Events; Communicate through Social Media; Recognize Donors Publicly; Send Annual Reports; Use Complementary and Available Public Media Outlets (e.g., Newspapers, Radio Stations); Summary; 6 The Intersection of Donor Cultivation Tools and the Donor Lifecycle Map; Cultivation Tools for Obtaining the First Gift; Cultivation Tools for Obtaining the Second Gift; Moving Second Gift to Second-Year Active; Multiyear Active.
- Major or Stretch GivingUltimate Giving; Summary; 7 Determining Priorities among Donors; The Donor Pyramid; Age; Gender; Summary; 8 Impediments to Change; The Culture of Philanthropy and the Role of the Executive Director; The Board as an Obstacle to Change; Summary; 9 A Case Study in Effecting Change; A Little Background Information; The Interview; How did your national experience affect how you organized the fundraising effort at WMHT?; What does that mean in terms of actions on the ground?; What other changes did you make right away?; How do you obtain your new donors?
- How does WMHT move them from first-time to second-gift donors and beyond?Of those people who renew on a regular basis, how do you identify prospects for a major gift or what WMHT refers to as "leadership giving"?; What kind of thank-you notes do you send?; How else do you involve the board?; Do you use any additional cultivation tools?; What impediments have you encountered in terms of making changes to the development process?; Can you talk about any specific outcomes in terms of overall giving that you think are the result of fundraising changes you have made?; Summary.