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Corporate branding : Purpose/people/process : Towards the second wave of corporate branding.

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Otros Autores:	Schultz, Majken, Antorini, Yun Mi, Csaba, Fabian F.
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Copenhagen : Copenhagen Business School Press, 2006.
Temas:	Branding (Marketing) Brand name products. Stratégie de marque. Produits de marque. branding. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Brand name products
Acceso en línea:	Texto completo

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