Quantitative research in communication /

Show other versions (1)

Provides a user-friendly, practical discussion of (a) what the procedure is and why it is used, (b) the assumptions underlying the procedure, (c) what to look for when interpreting output, and (d) how to write the results of the analysis in correct APA style.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Allen, Mike, 1959-
Other Authors: Titsworth, Scott, Hunt, Stephen K.
Format: Electronic eBook
Language:Inglés
Published: London : SAGE, ©2009.
Subjects:
Communication > Statistical methods.
Communication > Data processing.
Information > Méthodes statistiques.
Information > Informatique.
PSYCHOLOGY > Social Psychology.
Communication > Data processing
Communication > Statistical methods
Online Access:Texto completo
Table of Contents:
  • Cover; Contents; Preface; Chapter 1
  • Introduction to Quantitative Research; Chapter 2
  • Using Statistics in Quantitative Research; Chapter 3
  • Independent Samples or Student's t Test; Chapter 4
  • ONEWAY Analysis of Variance; Chapter 5
  • Factorial ANOVA; Chapter 6
  • Analysis of Covariance; Chapter 7
  • Multivariate ANOVA; Chapter 8
  • Chi-Square Statistic; Chapter 9
  • Simple Bivariate Correlation; Chapter 10
  • Multiple Regression; Chapter 11
  • Factor Analysis; Chapter 12
  • Advanced Modeling Techniques; Chapter 13
  • Meta-Analysis; Appendix A: Critical Values for the t Statistic.
  • Appendix B: Critical Values for the Chi-Square StatisticAppendix C: Critical Values for the F Statistic; Appendix D: Critical Values for the r Statistic; Index; About the Authors.

Similar Items