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Basics of branding : a practical guide for managers /
Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very difficult for many managers, mainly because they don't realize exactly what and how much goes into this branding process. This book will...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2013.
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| Édition: | First edition. |
| Collection: | 2013 digital library.
Marketing strategy collection. |
| Sujets: | |
| Accès en ligne: | Texto completo |
| Résumé: | Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very difficult for many managers, mainly because they don't realize exactly what and how much goes into this branding process. This book will explain this process. |
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| Description: | Title from PDF title page (viewed September 27, 2013). Part of: 2013 digital library. |
| Description matérielle: | 1 online resource (1 PDF (x, 194 pages)) |
| Bibliographie: | Includes bibliographical references (pages 187-188) and index. |
| ISBN: | 9781606495933 1606495933 1299821464 9781299821460 |
| ISSN: | 2150-9662 |