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Outdoor advertising : its function in modern advertising and marketing /
The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Autres auteurs: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
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London ; New York :
Routledge,
2013.
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| Collection: | Routledge library editions.
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| Accès en ligne: | Texto completo |