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Outdoor advertising : its function in modern advertising and marketing /
The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
London ; New York :
Routledge,
2013.
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| Series: | Routledge library editions.
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| Subjects: | |
| Online Access: | Texto completo |