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Brand identity factors : developing a successful Islamic brand /

Hauptbeschreibung The market for Islam-compliant products is getting more and more important, due to the high impact of religious obligation on Muslim consumer behaviour. According to studies, the market for Muslim-compliant brands has increased dramatically, with a global worth of 1.5 trillion a ye...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Alihodzic, Vedad
Format: Electronic eBook
Language:Inglés
Published: Hamburg : Anchor Academic Pub., 2013.
Subjects:
Online Access:Texto completo