Brand identity factors : developing a successful Islamic brand /

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Hauptbeschreibung The market for Islam-compliant products is getting more and more important, due to the high impact of religious obligation on Muslim consumer behaviour. According to studies, the market for Muslim-compliant brands has increased dramatically, with a global worth of 1.5 trillion a ye...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Alihodzic, Vedad
Format: Electronic eBook
Language:Inglés
Published: Hamburg : Anchor Academic Pub., 2013.
Subjects:
Brand name products > Islamic countries.
Branding (Marketing) > Islamic countries.
Product management > Islamic countries.
Produits de marque > Pays musulmans.
Stratégie de marque > Pays musulmans.
Produits commerciaux > Pays musulmans > Gestion.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Reference.
BUSINESS & ECONOMICS > Skills.
Brand name products
Branding (Marketing)
Product management
Islamic countries
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