Brand identity factors : developing a successful Islamic brand /
Hauptbeschreibung The market for Islam-compliant products is getting more and more important, due to the high impact of religious obligation on Muslim consumer behaviour. According to studies, the market for Muslim-compliant brands has increased dramatically, with a global worth of 1.5 trillion a ye...
Call Number: | Libro Electrónico |
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Main Author: | |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
Hamburg :
Anchor Academic Pub.,
2013.
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Subjects: | |
Online Access: | Texto completo |