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Social media in strategic management /
Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Strategically-minded manager s, researchers and students cannot afford to ignore the new ways in which interactions with customers, employees, shareholders, and many other important con...
| Cote: | Libro Electrónico |
|---|---|
| Autres auteurs: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Bingley, UK :
Emerald,
©2013.
|
| Édition: | 1st ed. |
| Collection: | Advanced series in management ;
v. 11. |
| Sujets: | |
| Accès en ligne: | Texto completo Texto completo |