Literary advertising and the shaping of British romanticism /

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The author argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publisher account books, merchant trade cards, and author letters, this book traces the beginni...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Mason, Nicholas, 1970-
Format: Electronic eBook
Language:Inglés
Published: Baltimore : The Johns Hopkins University Press, 2013.
Subjects:
1700-1899
Literature publishing > Great Britain > History > 18th century.
Literature publishing > Great Britain > History > 19th century.
Authors and publishers > Great Britain > History > 18th century.
Authors and publishers > Great Britain > History > 19th century.
Advertising > Great Britain > History > 18th century.
Advertising > Great Britain > History > 19th century.
Romanticism > Great Britain.
Littérature > Édition > Grande-Bretagne > Histoire > 18e siècle.
Littérature > Édition > Grande-Bretagne > Histoire > 19e siècle.
Écrivains et éditeurs > Grande-Bretagne > Histoire > 18e siècle.
Écrivains et éditeurs > Grande-Bretagne > Histoire > 19e siècle.
Romantisme > Grande-Bretagne.
LANGUAGE ARTS & DISCIPLINES > Publishing.
Advertising
Authors and publishers
Literature publishing
Romanticism
Great Britain
History
Online Access:Texto completo
Table of Contents:
  • Advertising in the romantic century
  • The progress of puffery
  • Building brand Byron
  • L.E.L., bandwagon marketing, and the rise of visual culture
  • Puffery and the "death" of literature in late-romantic Britain
  • Conclusion : The art of advertising.

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