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Deep knowledge of B2B relationships within and across borders /
The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.
| Cote: | Libro Electrónico |
|---|---|
| Autres auteurs: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Bradford :
Emerald Group Publishing Limited,
2013.
|
| Édition: | 1st ed. |
| Collection: | Advances in business marketing & purchasing ;
v. 20. |
| Sujets: | |
| Accès en ligne: | Texto completo Texto completo |