Deep knowledge of B2B relationships within and across borders /

The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Woodside, Arch, Baxter, Roger, 1944-
Format: Electronic eBook
Language:Inglés
Published: Bradford : Emerald Group Publishing Limited, 2013.
Edition:1st ed.
Series:Advances in business marketing & purchasing ; v. 20.
Subjects:
Business networks.
Industrial management > Cross-cultural studies.
International business enterprises > Management > Cross-cultural studies.
Réseaux d'affaires.
Gestion d'entreprise > Études transculturelles.
Entreprises multinationales > Gestion > Études transculturelles.
International business.
Sales & marketing management.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Gestion d'entreprises.
Business networks
Industrial management
International business enterprises > Management
Business and Management.
Cross-cultural studies
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