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Deep knowledge of B2B relationships within and across borders /

The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Woodside, Arch, Baxter, Roger, 1944-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford : Emerald Group Publishing Limited, 2013.
Edición:1st ed.
Colección:Advances in business marketing & purchasing ; v. 20.
Temas:
Acceso en línea:Texto completo
Texto completo

MARC

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245 0 0 |a Deep knowledge of B2B relationships within and across borders /  |c edited by Arch G. Woodside, Roger Baxter. 
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260 |a Bradford :  |b Emerald Group Publishing Limited,  |c 2013. 
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504 |a Includes bibliographical references. 
505 0 |a The impact of national culture on western industrial buyer-seller relational process models / Anna Kaunonen -- Developing Guanxi relations / Anna Kaunonen -- The development of industrial buyer-seller relations in a Chinese context / Anna Kaunonen -- Adaptation in business contexts : working triadic relationships / Holma Anne-Maria -- How do managers see it? Capturing practitioner theories via network pictures / Carla Ramos, David Ford. 
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650 0 |a Industrial management  |v Cross-cultural studies. 
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