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Media management and economics research in a transmedia environment : papers from the 2012 broadcast education association research symposium /
This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction wit...
| Clasificación: | Libro Electrónico |
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| Autor Corporativo: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Routledge, Taylor & Francis Group,
2013.
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| Colección: | Electronic media research series.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area. |
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| Notas: | "Consists of papers presented at the 2012 Research Symposium held in conjunction with the annual convention of the Broadcast Education Association"--Introduction |
| Descripción Física: | 1 online resource : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781135969349 1135969345 9780203538326 0203538323 9781299751910 1299751911 9781135969417 1135969418 |
| Acceso: | Legal Deposit; |