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Global advertising, attitudes and audiences /
Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking ab...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
New York :
Routledge,
2011.
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| Collection: | Routledge advances in management and business studies ;
44. |
| Sujets: | |
| Accès en ligne: | Texto completo |