The 2012 presidential campaign : a communication perspective /

This volume offers a unique and detailed examination of all stages of the 2012 presidential campaign, starting with the primaries and ending with post-election insights. Each chapter focuses on the campaign's communication variables, including images, messages, and debates. Special attention is...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Denton, Robert E., Jr
Format: Electronic eBook
Language:Inglés
Published: Lanham : Rowman and Littlefield Publishers, Incorporated, [2014]
Series:Communication, media, and politics.
Subjects:
2012
2000-2099
Presidents > United States > Election > 2012.
Political campaigns > United States.
Communication in politics > United States.
Mass media > Political aspects > United States.
Communication politique > États-Unis.
POLITICAL SCIENCE > Political Process > Elections.
POLITICAL SCIENCE > Political Process > General.
Communication in politics
Mass media > Political aspects
Political campaigns
Presidential candidates
Presidents > Election
United States
History
Online Access:Texto completo
Table of Contents:
  • The 2012 presidential-nominating conventions and the American dream: narrative and poltical division / Rachel L. Halloway
  • Change in the communication demands of spouses in the 2012 nominating convention / Gwen Brown
  • Presidential debates 2012 / Ben Voth
  • "His to lose": strategic keys to challenging the incumbent in 2012 / Craig Allen Smith
  • Political advertising in the 2012 U.S.U.S. presidential election / John C. Tedesco and Scott W. Dunn
  • "Death by taxes": a postmortem on Romney's tax-return apologia / Joseph M. Valenzano III and Jason A. Edwards
  • Presidential campaigns as cultural events: the convergence of politics and popular culture in election 2012 / Jeffrey P. Jones
  • The new-media campaign of 2012 / John Allen Hendricks
  • Explaining the vote in the election of 2012: Obama's reelection / Henry C. Kenski and Kate M. Kenski.

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