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Advertising on Google : the High Performance Cookbook.
This book contains practical recipes on everything from creating an Adwords account, reporting, analyzing, bidding effectively to remarketing. The book is a guide to getting hands-on experience in Adwords strategies. It is extensively focussed on helping you build an Adwords account, which appeals t...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Packt Publishing,
2013.
|
| Colección: | Enterprise : professional expertise distilled.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Cutura, Kristina. | |
| 245 | 1 | 0 | |a Advertising on Google : |b the High Performance Cookbook. |
| 260 | |b Packt Publishing, |c 2013. | ||
| 300 | |a 1 online resource | ||
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| 490 | 1 | |a Enterprise : professional expertise distilled. | |
| 520 | |a This book contains practical recipes on everything from creating an Adwords account, reporting, analyzing, bidding effectively to remarketing. The book is a guide to getting hands-on experience in Adwords strategies. It is extensively focussed on helping you build an Adwords account, which appeals to the visitors and attracts more clicks!This book is great for the users, who are ready to start using Adwords, as well as for experienced advertisers, who are looking to take their accounts to the next level. Just create an Adwords account and run ad campaigns to take advantage of the hands-on reci. | ||
| 505 | 0 | |a Cover; Copyright; Credits; About the Author; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Researching the Market, Competition, and Setting Goals; Introduction; Focusing on relevance; Identifying your competitors using Google search results; Using third-party tools to research competitors; Analyzing budgets and bids to determine market saturation; Setting advertising goals; Predicting if AdWords will be profitable and calculating potential returns; Chapter 2: Setting up Your Account; Introduction; Creating an AdWords account. | |
| 505 | 8 | |a Determining the right billing option for your needsInviting other users to access your account; Changing user access level or removing users; Enabling auto tagging at the account level; Changing your notification settings; Chapter 3: Tracking Beyond the Click; Introduction; Linking AdWords to Google Analytics; Creating a conversion goal in AdWords to track leads or sales; Importing goals from Google Analytics into AdWords; Verifying that conversion tracking is working; Analyzing how long it takes to convert customers; Analyzing assist clicks and impressions. | |
| 505 | 8 | |a Analyzing AdWords data in Google AnalyticsAnalyzing time on site data and bounce rates; Chapter 4: Structuring Your Account; Introduction; Planning account structure; Common ways to structure campaigns; Deciding where to show your ads; Device targeting options; Choosing which locations to target; Excluding locations from seeing your ads; Selecting target languages; Creating themed ad groups; Renaming campaigns and ad groups; Chapter 5: Creating Relevant Keywords; Introduction; Using keyword matching options effectively; Finding relevant keywords. | |
| 505 | 8 | |a Analyzing competitor keywords from spyfu.com and similar toolsGenerating negative keywords; Identifying keyword duplicates; Multiplying keyword phrases; Changing broad keywords to broad match modifier; Adding new keywords to an existing ad group; Editing, pausing, or deleting keywords; Chapter 6: Writing Compelling Ads; Introduction; Researching competitors' ads; Setting campaign ad rotation; Creating effective ads; Choosing landing pages; Implementing dynamic keyword insertion in ads; Avoiding common ad copy mistakes; Split testing ad copy; Editing your ad text; Pausing or deleting ads. | |
| 505 | 8 | |a Chapter 7: Budgets and BiddingIntroduction; Setting and adjusting campaign budgets; Evaluating your current budget and potential impact of budget changes; Setting and adjusting ad group level bids; Setting and adjusting keyword level bids; Enabling enhanced bidding; Enabling Conversion Optimizer; Adjusting CPA bids; Setting separate bids for calls; Predicting impact of bid changes using the bid simulator; Modifying mobile bids; Adjusting location bids; Adjusting bids based on day of the week and time of day; Chapter 8: Running Display Ads; Introduction. | |
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 630 | 0 | 0 | |a Google AdWords. |
| 630 | 0 | 7 | |a Google AdWords |2 fast |
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a Internet advertising |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
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| 776 | 0 | 8 | |i Print version: |z 9781299711785 |
| 830 | 0 | |a Enterprise : professional expertise distilled. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1192649 |z Texto completo |
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