Seven Success Factors of Social Business Strategy.

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How to align social media with business strategy for real results For years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. But it's time for businesses to get serio...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Li, Charlene
Format: Électronique eBook
Langue:Inglés
Publié: Wiley, 2013.
Sujets:
Management > Social aspects.
Social media.
Marketing > Social aspects.
Success in business.
Gestion > Aspect social.
Médias sociaux.
Marketing > Aspect social.
Succès dans les affaires.
social media.
Management > Social aspects
Marketing > Social aspects
Social media
Success in business
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