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How to Write Successful Fundraising Appeals.
At its heart this classic book is about how the process of fundraising is a process of one-to-one relationship building. The book helps nonprofit staff responsible for writing fundraising appeals, write them well and drastically increase the odds that every appeal, regardless of type, intended audie...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Wiley,
2013.
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| Edición: | 3rd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | At its heart this classic book is about how the process of fundraising is a process of one-to-one relationship building. The book helps nonprofit staff responsible for writing fundraising appeals, write them well and drastically increase the odds that every appeal, regardless of type, intended audience or medium, produces the desired result. In addition to Mal's accessible, conversational style, one of the book's primary strengths is its numerous examples, techniques and approaches based on his three decades of experience. These tools guide readers step-by-step, appeal by appeal, through. |
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| Descripción Física: | 1 online resource (384 pages) |
| ISBN: | 9781118618080 1118618084 |