Cargando…
Qualitative marketing research /
Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing.
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; Thousand Oaks, Calif. :
SAGE,
2001.
|
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. |
|---|---|
| Descripción Física: | 1 online resource (xii, 239 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781446205358 1446205355 9781849209625 1849209626 9781446234983 1446234983 |