The Maturing Marketplace : Buying Habits of Baby Boomers and Their Parents.

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Moschis, George P., 1944-
Other Authors: Lee, Euehun, Mathur, Anil, Strautman, Jennifer
Format: Electronic eBook
Language:Inglés
Published: Portsmouth : Santa Barbara : Greenwood Publishing Group, Incorporated ; ABC-CLIO, LLC [distributor]
Subjects:
Consumer behavior > United States.
Baby boom generation > United States > Attitudes.
Middle-aged consumers > United States > Attitudes.
Older consumers > United States > Attitudes.
Market segmentation > United States.
Consommateurs > Comportement > États-Unis.
Génération du baby-boom > États-Unis > Attitudes.
Consommateurs d'âge moyen > États-Unis > Attitudes.
Consommateurs âgés > États-Unis > Attitudes.
Segmentation du marché > États-Unis.
Baby boom generation > Attitudes
Consumer behavior
Market segmentation
Middle-aged consumers > Attitudes
United States
UNITED STATES.
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