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The economic implications of advertising /
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, emp...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxfordshire, England ; New York :
Routledge,
2013, ©1967.
|
| Colección: | Routledge Library Editions. Advertising ;
v. 11. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Firestone, O. J. | |
| 245 | 1 | 4 | |a The economic implications of advertising / |c O.J. Firestone. |
| 260 | |a Oxfordshire, England ; |a New York : |b Routledge, |c 2013, ©1967. | ||
| 300 | |a 1 online resource (xiii, 210 pages). | ||
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| 490 | 1 | |a Routledge Library Editions : Advertising ; |v v. 11 | |
| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a 1. Definition -- 2. Advantages -- 3. Disadvantages -- 4. Expenditures -- 5. Comparison -- 6. Stability -- 7. Productivity -- 8. Quality -- 9. Innovation -- 10. Investment -- 11. Consumer -- 12. Costs -- 13. Payment -- 14. Inflation -- 15. Competition -- 16. Tax -- 17. Findings -- 18. Implications. | |
| 520 | |a Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.First published in 1967. | ||
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Advertising. | |
| 651 | 0 | |a Canada |x Economic conditions. | |
| 651 | 6 | |a Canada |x Conditions économiques. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Economic history |2 fast | |
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| 830 | 0 | |a Routledge Library Editions. |p Advertising ; |v v. 11. | |
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