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The social media MBA in practice : an essential collection of inspirational case studies to influence your social media strategy /

"The inside information that marketers and social media practitioners have been dying to get hands on. It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you t...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Holloman, Christer
Format: Electronic eBook
Language:Inglés
Published: Chichester, West Sussex, UK : Wiley, 2013.
Subjects:
Online Access:Texto completo
Texto completo
Table of Contents:
  • Part I. Set-up
  • part II. Social media strategy
  • part III. Social by department.