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The social media MBA in practice : an essential collection of inspirational case studies to influence your social media strategy /
"The inside information that marketers and social media practitioners have been dying to get hands on. It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you t...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Chichester, West Sussex, UK :
Wiley,
2013.
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| Sujets: | |
| Accès en ligne: | Texto completo Texto completo |
Table des matières:
- Part I. Set-up
- part II. Social media strategy
- part III. Social by department.