Metaphor and Mills : Figurative Language in Business and Economics.

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While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introd...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: White, Michael
Other Authors: Herrera-Soler, Honesto
Format: Electronic eBook
Language:Inglés
Published: Berlin : De Gruyter, 2012.
Series:Applications of Cognitive Linguistics ACL.
Subjects:
Metaphor.
Figures of speech.
Economics > Language.
Business > Language.
Interdisciplinary approach to knowledge.
Metaphor
Métaphore.
Interdisciplinarité.
Économie politique > Langage.
Langue du commerce et des affaires.
metaphor.
LANGUAGE ARTS & DISCIPLINES > Composition & Creative Writing.
LANGUAGE ARTS & DISCIPLINES > Rhetoric.
REFERENCE > Writing Skills.
Economics > Language
Figures of speech
Interdisciplinary approach to knowledge
Applied Linguistics.
Cognitive Linguistics.
Metaphor and Economics.
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