Metaphor and Mills : Figurative Language in Business and Economics.

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While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introd...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: White, Michael
Autres auteurs: Herrera-Soler, Honesto
Format: Électronique eBook
Langue:Inglés
Publié: Berlin : De Gruyter, 2012.
Collection:Applications of Cognitive Linguistics ACL.
Sujets:
Metaphor.
Figures of speech.
Economics > Language.
Business > Language.
Interdisciplinary approach to knowledge.
Metaphor
Métaphore.
Interdisciplinarité.
Économie politique > Langage.
Langue du commerce et des affaires.
metaphor.
LANGUAGE ARTS & DISCIPLINES > Composition & Creative Writing.
LANGUAGE ARTS & DISCIPLINES > Rhetoric.
REFERENCE > Writing Skills.
Economics > Language
Figures of speech
Interdisciplinary approach to knowledge
Applied Linguistics.
Cognitive Linguistics.
Metaphor and Economics.
Accès en ligne:Texto completo
Table des matières:
  • Section I. Metaphor in economic theory and in economics as an academic discipline
  • section II. Cultural filters in contrastive studies
  • section III. Metaphor in the economy and business in practice.

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