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OCoLC |
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20240329122006.0 |
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m o d |
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130401s2011 xx o 000 0 eng |
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|a AU@
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|a 9788122434958
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|a 8122434959
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|b BV044087108
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|a DEBSZ
|b 449535312
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|a (OCoLC)842967152
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|a HF5438.4 ǂb M38 2012eb
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|a UAMI
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1 |
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|a Mathur, U. C.
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|a Sales and Distribution Management /
|c Mathur, U.C.
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| 260 |
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|a [Place of publication not identified]
|b New Age International,
|c 2011.
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| 300 |
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|a 1 online resource
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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|a Title from content provider.
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|a ""Cover ""; ""Preface ""; ""Contents ""; ""Chapter 1 Market Evolution-From Sales to Marketing ""; ""1.1 Introduction ""; ""1.2 Business Scenario in india ""; ""1.3 Business Myopia ""; ""1.4 What is our Business? ""; ""1.5 Market and Manufacture ""; ""1.6 Branded and Generic Products ""; ""1.7 Marketing Mix ""; ""Chapter 2 Strategic Marketing ""; ""2.1 Introduction ""; ""2.2 Brand Plans ""; ""2.3 The Benefit Story ""; ""2.4 Maslow's Hierarchy of Needs ""; ""2.5 Brand Functions ""; ""2.6 Product Related Analysis ""; ""Chapter 3 Sales Management Process-Concept of Personal Selling ""
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|a ""3.1 Introduction """"3.2 Role of Sales Manager ""; ""3.3 Locating New Customers ""; ""3.4 Detailed Call Planning ""; ""3.5 Defining Sales Obstacles ""; ""3.6 Countering the Obstacles ""; ""3.7 The Twenty-First Century Challenge ""; ""3.8 Customer Value ""; ""3.9 Salesperson-The Strategist ""; ""3.10 Knowledge Base of the Customers ""; ""3.11 Marketing Information System ""; ""3.12 Market Consumers Behaviour Patterns ""; ""3.13 Buying Decisions ""; ""3.14 Strategies for Services Marketing ""; ""3.15 Strategies for Marketing ""; ""Chapter 4 Distribution of Goods ""; ""4.1 Introduction ""
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|a ""4.2 Consumer Goods """"4.3 Customer Reach ""; ""4.4 Customer Convenience Buying ""; ""4.5 Multiple Product Manufacturers ""; ""4.6 Retail Business ""; ""4.7 Leasing and Hire Purchase ""; ""Chapter 5 Product Distribution Management ""; ""5.1 Product Distribution in Markets Takes the Following Route ""
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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|a Sales management.
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| 650 |
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|a Physical distribution of goods
|x Management.
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| 650 |
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|a Ventes
|x Gestion.
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| 650 |
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6 |
|a Distribution (Économie politique)
|x Gestion.
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| 650 |
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7 |
|a Physical distribution of goods
|x Management
|2 fast
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| 650 |
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7 |
|a Sales management
|2 fast
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| 758 |
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|i has work:
|a Sales and distribution management (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFryFwDy3YYkrxp3CC9kXd
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 856 |
4 |
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|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3017439
|z Texto completo
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| 938 |
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|a EBL - Ebook Library
|b EBLB
|n EBL3017439
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| 938 |
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|a YBP Library Services
|b YANK
|n 9632362
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|a 92
|b IZTAP
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