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Advertising Explained.
This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upo...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Routledge,
2013.
|
| Series: | Routledge library editions. Advertising ;
v. 3 |
| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- 1. Words of warning
- 2. Why advertise?
- 3. The media
- 4. The mechanics of advertising
- 5. The advertising agency
- 6. The science of advertising
- 7. Overseas advertising
- 8. Now you know.