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Advertising Explained.
This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upo...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Routledge,
2013.
|
| Colección: | Routledge library editions. Advertising ;
v. 3 |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Caton, Dennis. | |
| 245 | 1 | 0 | |a Advertising Explained. |
| 260 | |b Routledge, |c 2013. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 490 | 0 | |a Routledge library editions. Advertising ; |v v. 3 | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a 1. Words of warning -- 2. Why advertise? -- 3. The media -- 4. The mechanics of advertising -- 5. The advertising agency -- 6. The science of advertising -- 7. Overseas advertising -- 8. Now you know. | |
| 520 | |a This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy.The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising.Advertising Explained contains 27 ill. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Advertising campaigns. | |
| 650 | 6 | |a Campagnes publicitaires. | |
| 650 | 7 | |a advertising campaigns. |2 aat | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Advertising campaigns |2 fast | |
| 758 | |i has work: |a Advertising explained (Text) |1 https://id.oclc.org/worldcat/entity/E39PD39x7RR86RTHCdmtM6wqYq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9781299558731 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1186425 |z Texto completo |
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