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The handbook of communication and corporate reputation /
"With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefi...
| Call Number: | Libro Electrónico |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Chichester, West Sussex ; Malden, MA :
Wiley-Blackwell,
2013.
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| Series: | Handbooks in communication and media ;
46. |
| Subjects: | |
| Online Access: | Texto completo |
| Summary: | "With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation "-- |
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| Physical Description: | 1 online resource (xxvii, 622 pages) |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9781118335529 111833552X 9781118335451 1118335457 1299402259 9781299402256 0470670983 9780470670989 1118335538 9781118335536 1784020974 9781784020972 |