Food Is Love : Advertising and Gender Roles in Modern America.

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Annotation.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Parkin, Katherine J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia : University of Pennsylvania Press, Jan. 2007.
Colección:EBL-Schweitzer
Temas:
Sex role in advertising > United States > History.
Advertising > Food > United States > History.
Women consumers > United States > History.
Women in advertising > United States > History.
Men in advertising > United States > History.
Rôle selon le sexe dans la publicité > États-Unis > Histoire.
Aliments > Publicité > États-Unis > Histoire.
Consommatrices > États-Unis > Histoire.
Femmes dans la publicité > États-Unis > Histoire.
Hommes dans la publicité > États-Unis > Histoire.
HISTORY > United States > 20th Century.
Advertising > Food
Men in advertising
Sex role in advertising
Women consumers
Women in advertising
United States
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • Introduction
  • Chapter 1 Advertisers and Their Paradigm: Women as Consumers
  • Chapter 2 Love, Fear, and Freedom: Selling Traditional Gender Roles
  • Chapter 3 Women's Power to Make Us: Cooking Up a Family's Identity
  • Chapter 4 Authority and Entitlement: Men in Food Advertising
  • Chapter 5 Health, Beauty, and Sexuality: A Woman's Responsibility
  • Chapter 6 A Mother's Love: Children and Food Advertising
  • Epilogue
  • Periodical and Archive Sources and Abbreviations
  • Notes
  • Index
  • Acknowledgments.

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