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Social networks and their economics : influencing consumer choice /
Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume. Until recently, it has been difficult to measure this...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex, United Kingdom :
Wiley,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Birke, Daniel. | |
| 245 | 1 | 0 | |a Social networks and their economics : |b influencing consumer choice / |c Daniel Birke, Visiting Researcher, Aston Business School, Birmingham, and works in a leading international management consultancy in Germany. |
| 264 | 1 | |a Chichester, West Sussex, United Kingdom : |b Wiley, |c 2013. | |
| 300 | |a 1 online resource | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preface -- Acknowledgements -- List of tables -- List of figures -- How social networks influence consumer choice and how to analyse these processes -- Research into social networks in economics, sociology and physics -- Marketing in social networks : the iPhone -- Switching and churn in social networks -- How social networks influence consumer choice of mobile phone carriers in the UK, Europe and Asia -- Coordination of mobile operator choice within households -- Pricing strategy : how prices influence consumer behaviour in social networks -- Conclusion -- Appendix A: Success factors for viral marketing campaigns -- Appendix B: Student questionnaire. | |
| 588 | 0 | |a Print version record and CIP data provided by publisher; resource not viewed. | |
| 520 | |a Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume. Until recently, it has been difficult to measure this interdependence, mainly because data on social networks was difficult to collect and not readily available. More and more companies such as mobile phone carriers or social networking sites such as Facebook are collecting such data electronically. Daniel Birke illustrates in compelli. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Social networks |x Economic aspects. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 6 | |a Réseaux sociaux |x Aspect économique. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Social networks |x Economic aspects |2 fast | |
| 650 | 7 | |a Konsumentbeteende. |2 sao | |
| 650 | 7 | |a Sociala nätverk |x ekonomiska aspekter. |2 sao | |
| 758 | |i has work: |a Social Networks and their Economics [electronic resource] (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYVFJCKprmj9TYF4qFr7Dy |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Birke, Daniel. |t Social networks and their economics. |d Hoboken : Wiley, 2013 |z 9781118457658 |w (DLC) 2013017209 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1324466 |z Texto completo |
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