The manager's guide to building a successful business /

This uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this bo...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Randazzo, Gary (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : Business Expert Press, 2013.
Edition:1st ed.
Series:2013 digital library.
Entrepreneurship and small business management collection.
Subjects:
Strategic planning.
Management.
Marketing.
Success in business.
Marketing
Planification stratégique.
Gestion.
Succès dans les affaires.
management.
marketing.
BUSINESS & ECONOMICS > Strategic Planning.
Management
Strategic planning
Success in business
planning
job performance
standards of performance
disruptive innovation
market disruptions
cash flow
PERT
pricing
marketing promotions
organizing
financial controls
motivating employees
Online Access:Texto completo
Table of Contents:
  • Introduction
  • Part I. Management. Planning
  • Workforce
  • Money
  • Methods
  • Directing
  • Controls
  • Part II. Marketing. Products and services
  • Promotion
  • Pricing
  • Place
  • The successful business.

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