Reinventing Giants : How Chinese Global Competitor Haier Has Changed the Way Big Companies Transform.

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A compelling profile of an emerging Chinese competitor Chinese firms are reinventing their business models, their corporate cultures, and themselves, becoming global competitors who increasingly offer knowledge rather than cheap labour in their quest to join the ranks of the ""world's...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Fischer, Bill
Other Authors: Lago, Umberto, Liu, Fang
Format: Electronic eBook
Language:Inglés
Published: New York : Wiley, 2013.
Subjects:
Haier (Corporation)
Household appliances industry > China > Management > Case studies.
International business enterprises > China > Management.
Appareils ménagers > Industrie > Chine > Gestion > Études de cas.
Entreprises multinationales > Chine > Gestion.
International business enterprises > Management
China
Case studies
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