Eco-business : a big-brand takeover of sustainability /

McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set a deadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged to become carbon neutra...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Dauvergne, Peter (Author), Lister, Jane (Author)
Format: Electronic eBook
Language:Inglés
Published: Cambridge, Massachusetts : The MIT Press, [2013]
Subjects:
Sustainable development.
Branding (Marketing)
Développement durable.
Stratégie de marque.
sustainable development.
branding.
BUSINESS & ECONOMICS > Development > Sustainable Development.
POLITICAL SCIENCE > Public Policy > Environmental Policy.
Sustainable development
ENVIRONMENT/General
BUSINESS/Management
SOCIAL SCIENCES/Political Science/General
Online Access:Texto completo
Table of Contents:
  • The politics of "big-brand sustainability"
  • The eco-business setting
  • The eco-business market advantage
  • Eco-business tools of supply-chain power
  • The supply-chain eco-business of brand growth
  • Eco-business governance.

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