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The Retail Revival : Reimagining Business for the New Age of Consumerism.
The Road Map for a New Era in Retail The Retail Revival documents the rise of an incredible new era of consumerism leading to a complete redefinition of what retail is. The book provides perspective on how massive demographic and economic shifts, as well as historic levels of technological and media...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Wiley,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- The Retail Revival: Reimagining Business in the New Age of Consumerism; Contents; Acknowledgments; Introduction: Revolutions and Revivals; Part 1: The End; 1 It's Not a "Recession"!; Where Were You in '62?; More! And More! And More!; Chocolate or Vanilla?; The Industrial Devolution; Scorched Earth; The Revival; 2 The Disappearing Middle; Life in Middle-Earth; The Beginning of the End of the Middle; Show Me the Money!; The Imperfect Storm; Stuck in the Middle with You; 3 Rest in Peace, Joe Average; "Stinchcombed"; Aspiring to Be Average; Marriage; Multigenerational Households; Child Rearing.
- Single-Parent FamiliesGender; Aging; Millennials; Ethnic Markets; Employment; Urbanization; The End of the C+ World; 4 The Broken Funnel; The Era of the Brand; The Era of the Retailer; Enter the Internet; Enter the Network; The End; Part II: The Beginning; 5 The New Law of Average; The Road to Remarkable; Where Does Your Brand Live?; Getting Out of the Middle; The Five Corners; Take Your Corner; Customer Experience Is a Result, Not a Competency; So, What Is a Brand?; Beliefs, Customs and Artifacts; Every Little Thing You Do is Magic; 6 Who Owns Your Brand?; Collective Branding; Honesty.
- Does Honesty Mean Transparency?Purpose versus Politics; Illumination; Information versus Illumination; The Personal Path to Purchase; Radical Personalization; Immediacy; Live versus Studio Retailing; Bringing It All Home; 7 Rehumanizing Retail; The Dehumanizing of Retail; Fully Automated versus Fully Animated Experiences; The Rehumanization of Retail; The Retail Technologist; The Brand Ambassador; Believers, Super-Users and Co-creators; Believers; Super-Users; Co-creators; A Truly Human Resource; 8 The Third Shelf; The Arrival of the Third Shelf; The Store Is Everywhere.
- Where's Your Third ShelfRelevance; Familiarity; Context; Buying Eats Engaging for Breakfast; Stop Thinking Channels and Devices Start Thinking Moments and Surfaces; 9 The Destination Is You; What's the Big Deal about Big Data?; Serendipitous Shopping; 1. Re-aggregated Consumer Identities; 2. User Curated Preferences; 3. Controlled Consumption; 4. Calculated and Connected Consumerism; The End of Marketing as We Know It; 10 Break It, Build It and Make It Beautiful; Break It; Build It; Don't Innovate with the Wrong People; Don't Make Innovation an Event.
- Don't Talk About Innovation but Reward ComplianceDon't Start with the "What" Instead of the "Why"; Don't Focus Creative Energy Inward; Don't Open a New Chapter without Closing This One; Don't Innovate Vertically; Don't Innovate Linearly; Make It Beautiful; About the Author; Endnotes; Index.