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The Retail Revival : Reimagining Business for the New Age of Consumerism.
The Road Map for a New Era in Retail The Retail Revival documents the rise of an incredible new era of consumerism leading to a complete redefinition of what retail is. The book provides perspective on how massive demographic and economic shifts, as well as historic levels of technological and media...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Wiley,
2013.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Stephens, Doug. | |
| 245 | 1 | 4 | |a The Retail Revival : |b Reimagining Business for the New Age of Consumerism. |
| 260 | |a New York : |b Wiley, |c 2013. | ||
| 300 | |a 1 online resource (274 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 588 | 0 | |a Print version record. | |
| 520 | |a The Road Map for a New Era in Retail The Retail Revival documents the rise of an incredible new era of consumerism leading to a complete redefinition of what retail is. The book provides perspective on how massive demographic and economic shifts, as well as historic levels of technological and media disruption, are turning this once predictable industry into a sea of turbulent change, leaving consumer behavior permanently altered. It examines the key seismic shifts in the market that have even companies like Walmart and Procter & Gamble scrambling to cope, and explores t. | ||
| 505 | 0 | |a The Retail Revival: Reimagining Business in the New Age of Consumerism; Contents; Acknowledgments; Introduction: Revolutions and Revivals; Part 1: The End; 1 It's Not a "Recession"!; Where Were You in '62?; More! And More! And More!; Chocolate or Vanilla?; The Industrial Devolution; Scorched Earth; The Revival; 2 The Disappearing Middle; Life in Middle-Earth; The Beginning of the End of the Middle; Show Me the Money!; The Imperfect Storm; Stuck in the Middle with You; 3 Rest in Peace, Joe Average; "Stinchcombed"; Aspiring to Be Average; Marriage; Multigenerational Households; Child Rearing. | |
| 505 | 8 | |a Single-Parent FamiliesGender; Aging; Millennials; Ethnic Markets; Employment; Urbanization; The End of the C+ World; 4 The Broken Funnel; The Era of the Brand; The Era of the Retailer; Enter the Internet; Enter the Network; The End; Part II: The Beginning; 5 The New Law of Average; The Road to Remarkable; Where Does Your Brand Live?; Getting Out of the Middle; The Five Corners; Take Your Corner; Customer Experience Is a Result, Not a Competency; So, What Is a Brand?; Beliefs, Customs and Artifacts; Every Little Thing You Do is Magic; 6 Who Owns Your Brand?; Collective Branding; Honesty. | |
| 505 | 8 | |a Does Honesty Mean Transparency?Purpose versus Politics; Illumination; Information versus Illumination; The Personal Path to Purchase; Radical Personalization; Immediacy; Live versus Studio Retailing; Bringing It All Home; 7 Rehumanizing Retail; The Dehumanizing of Retail; Fully Automated versus Fully Animated Experiences; The Rehumanization of Retail; The Retail Technologist; The Brand Ambassador; Believers, Super-Users and Co-creators; Believers; Super-Users; Co-creators; A Truly Human Resource; 8 The Third Shelf; The Arrival of the Third Shelf; The Store Is Everywhere. | |
| 505 | 8 | |a Where's Your Third ShelfRelevance; Familiarity; Context; Buying Eats Engaging for Breakfast; Stop Thinking Channels and Devices Start Thinking Moments and Surfaces; 9 The Destination Is You; What's the Big Deal about Big Data?; Serendipitous Shopping; 1. Re-aggregated Consumer Identities; 2. User Curated Preferences; 3. Controlled Consumption; 4. Calculated and Connected Consumerism; The End of Marketing as We Know It; 10 Break It, Build It and Make It Beautiful; Break It; Build It; Don't Innovate with the Wrong People; Don't Make Innovation an Event. | |
| 505 | 8 | |a Don't Talk About Innovation but Reward ComplianceDon't Start with the "What" Instead of the "Why"; Don't Focus Creative Energy Inward; Don't Open a New Chapter without Closing This One; Don't Innovate Vertically; Don't Innovate Linearly; Make It Beautiful; About the Author; Endnotes; Index. | |
| 504 | |a Includes bibliographical references (pages 231-239) and index. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Consumption (Economics) | |
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Retail trade. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Service à la clientèle. | |
| 650 | 6 | |a Commerce de détail. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Customer Relations. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Consumption (Economics) |2 fast | |
| 650 | 7 | |a Customer services |2 fast | |
| 650 | 7 | |a Retail trade |2 fast | |
| 776 | 0 | 8 | |i Print version: |z 9781118489673 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1124857 |z Texto completo |
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