Loading…

Qualitative research in hospitality and tourism /

This ebook focuses on qualitative research in hospitality and tourism. It includes seven full research articles, one research in brief, and a book review. The articles are all unique in their application and in-depth presentation of qualitative research methods.

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Sharma, Amit, Altinay, Levent
Format: Electronic eBook
Language:Inglés
Published: [Bradford] : Emerald, [2012]
Series:International Journal of Contemporary Hospitality Management: Volume 24, Issue 6.
Subjects:
Online Access:Texto completo
Table of Contents:
  • Cover; EDITORIAL ADVISORY BOARD; Editorial; Guest editorial; Use of qualitative research in foodservice organizations; Investigative management and consumer research on the internet; Structure and process modeling of seemingly unstructured leisure-travel decisions and behavior; Using focus groups as a tool to develop a hospitality work-life research study; Consulting the oracle?; Beyond consensus: an alternative use of Delphi enquiry in hospitality research; How to promote cooperation in the hospitality industry.