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Capturing Campaign Effects.

Capturing Campaign Effects is the definitive study to date of the influence of campaigns on political culture. Comprising a broad exploration of campaign factors (debates, news coverage, advertising, and polls) and their effects (priming, learning, and persuasion), as well as an impressive survey of...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Johnston, Richard G. C. (Editor), Brady, Henry E. (Editor)
Format: Electronic eBook
Language:Inglés
Published: University of Michigan Press 2009.
Subjects:
Online Access:Texto completo