The Routledge Companion to Identity and Consumption.

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""Tell me what you eat, I'll tell you who you are, "" said Anthelme Brillat-Savarin. Today, ""You are what you consume"" is more apt. Barbara Krueger's ironic twist of Descartes - ""I shop therefore I am""--Has lost its irony. Suc...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ruvio, Ayalla A.
Otros Autores: Belk, Russell W.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2013.
Colección:Routledge companions in business, management and accounting.
Temas:
Consumer behavior.
Consumption (Economics)
Identity (Psychology)
Consommateurs > Comportement.
Identité (Psychologie)
BUSINESS & ECONOMICS > Consumer Behavior.
Consumer behavior
Acceso en línea:Texto completo
Descripción
Sumario:""Tell me what you eat, I'll tell you who you are, "" said Anthelme Brillat-Savarin. Today, ""You are what you consume"" is more apt. Barbara Krueger's ironic twist of Descartes - ""I shop therefore I am""--Has lost its irony. Such phrases have become commonplace descriptions of our identity in the contemporary world. In our materialistic world it seems as if there is no debate that our consumption behaviour is fused with our self-identity - shaping it, changing it and often challenging it. The Routledge Companion to Identity and Consumption introduces the reader to state-of.
Notas:26. Social influence and the self: Richard P. Bagozzi.
Descripción Física:1 online resource (423 pages).
ISBN:9781136253522
1136253521

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